A new direction for a new market place, GFR was founded in 2016 by Gay Feldman. The concept is simple…the development and management of a select group of photographers,videographers, and creative directors. The goal… to deliver an outstanding narrative for a wide range of clients in editorial, commercial, corporate, and fine art. With 3 decades of expertise our clients include Nike, Apple, ELLE, MARIE CLAIRE, InSTYLE, Michael Kors, J.Crew, Bloomingdale’s, Saks Fifth Avenue, LUI, INTERVIEW, THE NEW YORK TIMES, L’Oreal, Revlon, KODAK, Neiman Marcus, Max Mara, Donna Karan, LVMH,  and Bergdorf Goodman.